Kontera is another contextually-targeted network that delivers ads based on the content of your site. The matching technology is so-called "Contentlink". According to Kontera, A contextually relevant keyword that is discovered in real-time on a web page from within Kontera´s vast network of publishers, and is automatically turned into a link to the most relevant ad from among Kontera's thousands of advertisers. With ContentLink publishers generate incremental revenue while advertisers reach their most targeted audience on a Cost-Per-Click basis.
In general, Contentlink claims to provide:
• Increase Incremental Revenue – Run ContentLinks alongside existing ad units & enjoy a new revenue stream.
• Untap New Ad Inventory – With ContentLinks, your advertising real estate can be as vast as your content.
• Generate High Click-Through Rates (CTR) – Averaging a 2.5% CTR, ContentLinks™ work in real-time to optimize and ensure maximization of your ROI.
There are two advantages of Kontera over Google Adsense. The first one is that Kontera offers a full customizing process of ads to be shown. It offers complete control color, placement, keyword filtering & number of ContentLinks on a page. The second is that it offers 24/7 customer service!!!
Below is some FAQs of Kontera ad network:
Are there eligibility criteria for my site in order to participate in ContentLink Publisher Program?
Yes. There is Program policies that your site must comply with in order to participate in the ContentLink Publisher Program. Please review our policies on the Publisher's Qualifications page before submitting your application. Please note that we may change our policies at any time, and per ContentLink Terms and Conditions, it is your responsibility to keep up-to-date with and adhere to the posted policies.
How does Kontera prevent click and page impression spam?
Any method used to artificially and/or fraudulently generate clicks or page impressions is strictly prohibited. Kontera monitors clicks on ads to prevent abuse of the ContentLink program. Kontera analyzes clicks to determine whether they fit a pattern of fraudulent use intended to artificially drive up an advertiser's clicks or a publisher's earnings. Clicks deemed by us to be Click Spam should not be included in Publisher's earnings. These prohibited methods include but are not limited to: repeated manual clicks, using robots, automated clicking tools, or other deceptive software. Please note that clicking on your own ads for any reason is prohibited, to avoid potential inflation of advertiser costs. All clicks must be generated as the result of a user clicking on the ads. We therefore require ContentLink publishers not to incite or provide any incentive for users to click on a ContentLink ad. Please be assured that there is no need for test clicks in order to verify the validity of the ads. Our team review ads to verify that the destination URLs of the ads are working and lead to a valid website.
Can I select which words will NOT be marked as ContentLinks?
Yes. Publishers have three methods to do this: - ContentLink Targeting Vertical Method - Defining a list of restricted Keywords - Defining a list of restricted topics
How much will I earn through ContentLink?
The ContentLink ads displayed on content pages are cost-per-click (CPC) ads. This means that advertisers pay only when users click on their ad. You will receive a portion of the amount paid for clicks on ContentLink ads on your website. We'll send you a check in US dollars for your account balance within 30 days after the end of each calendar month that ContentLink ads are running on your site. Remember that the amount of revenues you can make depends on the amount of pages on which you place the ad tag.
28th July 2011 12:06am
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