Remember I have just finished the viability test on Bidvertiser at the end of June? Many people at that time were curious why I am displaying Bidvertiser ads. Am I being banned by Google? And I have answered them in my previous post. The overall performance of Bidvertiser is not that good, as compared with Google Adsense. Google Adsense has several distinct features and advantages over the rest of PPC networks. First, Google is a well-known company that everyone knows about it. Its service is trust-worthy and must be not be a scam. Also, it has the top search engine that everyone is relying on and the scope of displaying ads is much wider, even wider than its rival - Yahoo!. Because of these factors and advantages, advertisers are keen to pay and display ads in Google network. This makes the database of advertisers in Google to become so big that Google can still display highly relevant ads to your niche site.
On the other hand, as from what I can see in Bidvertiser, the advertisers database is much smaller, and some of the ads not totally not relevant. For example, my blog is talking about Google Adsense and other PPC programs. But Bidvertiser may deliver ads about "Free Wii, PSP", "24 hours Forex", "Online shopping" etc. These ads are not related to the topic of my blog, and will easily erode my CTR. Luckily, there is a unique feature on Bidvertiser that you can select what ads to be displayed. I can approve and reject every ads pending, and approximately nearly 10 new ads were pending for my approval to display.
For the earning per click, I must admit that it is lower than that in Adsense. On average, each click is worth about USD$0.1 in Bidvertiser, while it is worth about $0.2-0.3 in Google Adsense. That is the reason why I could not earn as much as Adsense. Fortunately, Bidvertiser referral program supplement me on this. Under my referral, there are approximately around 100 Bidvertiser advertisers and publishers referred. And I also earn quite a lot from them. You can check their referral payment structure from my previous post.
Anyway, I got a $60 dollars check from Bidvertiser for the month of May. There will be a check sending in progress for June. In conclusion, Bidvertiser is quite satisfactory, especially when compared to other PPC networks like Oxado and Kontera. Below are the pictures of my check.
15th April 2011 11:15am
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