Before you promote your web site, you should know the difference between search engines and Internet directories. Techniques that help you to improve your ranking on search engines might not work with Internet directories.
What is a search engine?
Search engines use indexing software programs, called robots or spiders. These software programs are programmed to constantly crawl the web in search of new or updated pages.
They will go from URL to URL until they have visited every web site on the Internet. When visiting a web site, a search engine spider will record the full text of every page found (including sub-pages).
After that, it will continue to visit all external links. The URL of a web page is the address of a webpage, for example "http://www.CrazeNut.com". By following external links that point to your web site, search engines are able to find your site. The search engine spiders will then revisit your site periodically to refresh the recorded information. Search engines rank your web pages based on mathematical formulas.
What is an Internet directory?
Internet directories don't use indexing software programs. If you submit your web site to an Internet directory, your web site will be indexed by real people who decide whether to include your web site or not.
Directories are usually subdivided into categories, and you have to submit your URL under the most appropriate heading. If you don't, it is very likely that your web site won't be listed.
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