If you are new to Adsense, you may find some terms that are quite new to you. After logging into your Adsense Account, the default page should be your "report" page showing different statistics about your adsense site(s). In that table of statistics, there are three terms that you should know and familiar with. They are impression, Click Through Rate (CTR), and eCPM. Therefore, in this post, I am going to introduce these three terms to you, so you can have a better foundation in Adsense.
1. Impressions
Whenever a visitor comes to a site and lands on a page, he/she receives an impression. Impressions are the number of times your webpages with Adsense ads have been viewed. In fact, you can divide the big term "impression" into two specific areas: page impression and ad impression. You can increase impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include: -create more webpages, with relevant, focused content -create more links to your webpages -list your website/s under relevant categories in more directories -set up a directory of relevant sites on your website and accept relevant reciprocal links -write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories
2. Clickthroughs
Clickthroughs, which are often known as CTR for short, are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.
If every page on your site focuses tightly on the site topic, it's more likely that the Adsense ads will too. For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, it's likely that your Adsense ads will relate to fishing. The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.
3. Effective CPM
Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics. Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.
*The Formula*
So now you have the basics of increasing your Adsense income. It's a deceptively simple formula:
-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.
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