Most often, we may have webpages that are protected by password, and one is required to have the password in order to gain the access. This is pretty much the same case as the Google's bot. If Google bot encounter the password-required page, it cannot enter the gate and crawl the right keywords right behind the gate. Therefore, this results in the displaying of irrelevant ads. Originally, webmasters need to bear such cost if they insist to show Adsense ads in the password-protected page. But recently, Google launched a new feature that allow webmaster to "tell" the password to the Google's bot. This new feature is known as the "Site Authentication".
Using Site Authentication, you can give our crawler access to your login-protected pages by passing it information to log into your site. For example, let's say your news site has a premium content area, with articles that only paying members can access. To get ads on those pages, you can use Site Authentication to provide our crawler with a test username and password. It's an easy process that starts just by logging into your AdSense account and finding the 'Site Authentication' link under the 'AdSense Setup' tab. Once you've supplied us with a username, password, and a few other details, all you have to do is verify that you own the site through Google Sitemaps.
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