Following the successful people is one of the ways to be successful. However, if you want to be more successful then learn for successful people's failure. This post is all about that. Learning valuable lessons on what went wrong with Guy Kawasaki’s failure to cash-in google adsense. The following are the remarkable statistics of his blog:
1. 2,436,117 page views for an average of approximately 6,200/day.
2. 262 posts generated 6,961 comments and 1,937 trackbacks. (That's 25 comments/post and 7 trackbacks/post)
3. 21,000 people receive RSS feeds via Feedburner and 1,457 receive emails via FeedBlitz.
4. Total advertising revenue: approximately $3,350 = $1.39 cpm.
5. Ending Technorati ranking: #45.
His post entitled 'A Review of My First Year of Blogging' grabs the airways of the blogosphere early this year. Most especially noted was his low advertising revenue as he was averaging only $279.00 per month despite the above statistic. Many have said that their blog more profitable than his even if it didn’t enjoy remarkable statistic like his blog. Successful bloggers began to talked and I collected from them what I think is the 6 top lessons we can learn from the failure of Guy Kawasaki to cash-in Google AdSense.
Here, they are: Google AdSense work best with people who are actively looking to purchase goods and services. Kawasaki's blog don't have this kind of audience. His audiences are not actively looking to purchase goods and services.
Technical readers suck for blog monetization. His blog audience belongs to this type. They don't click well adsense ads. The site, its layout and overall design must be well optimization. His ad placements were just plain bad. We have to tweak our Google ads for our blog. There is no way around it. Tweaking ads alone can triple his income instantly
Content must be tightly focused for contextual ads to fit well to the kind of audience, getting higher click through rate. His blog’s content was not that tightly focused.
People using RSS to read posts don’t have access to clicking ads. His blog has wide RSS readership that do not necessarily visit the site. A blog must be made with an end-of-mind to promote Google Adsense. His site was not intended to promote google adsense but on something else. It was made to promote Guy Kawasaki, his speaking engagements, and his books. Google was an afterthought. There you have it – the top 6 lessons you can learn from Guy Kawasaki’s failure to Cash-in Adsense.
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