If everything about two blogs are identical (theme, traffic and contents) but differ only in Google Adsense placement, will their income be the same? I asked this to myself and look what I found…their income will most likely different. The worst case scenario is that one blog's income maybe one third of the other.
How can you be sure that your Google Adsense placement will bring you the fullest possible income for your blog? We have no time to experiment creating another identical blog nor do we have the luxury of time to experiment all combinations of ad placement. But we can follow and observe how high adsense blogger place AdSense ads on their blog.
So, I look around, make some research and this is what I found so far.
Link Units can be a very good source of Adsense revenue if placed somewhere near the site navigation links.
Ads that do not blend with the background do not perform well.
Ads that are located in the sidebar and below the page fold are rarely visible to the site visitors.
Ads that are located in the sidebar generally do not perform well.
The perfect location for the Search Box is in the upper right corner. Additionally, the search results page should use the new Adsense code that allows visitors to search without leaving the site.
A 250x250 wide format ad unit mixed with the blog content (near the post title) implemented using div float tag is usually very effective. (I cannot use this approach in beta-blogger template. If anybody knows how to do it please tell me).
Ads place at the end of the post is usually effective for lengthy post. Users would typically read the full post and then look for pointers to extra reading.
Consider the Adsense Heat diagram as your guide
New visitors to a blog are also interested to know more about the blog author so their eyes will automatically search for "About Us" or Profile section of the blog. So it makes sense to place a small 200x200 ad just below the profile section since that space receives lot of attention from new visitors. (I will be working to implement this one).
The above knowledge causes me to change my blog's layout. I now have a search box at the upper right corner and I no longer have Adsense ads in the sidebar. I cannot yet say if this is the best Google AdSense layout for my blog. But knowing this is what successful bloggers does, it give me some comfort zone.
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