Very often, people are curious why they do not have relevant ads in their site. I must admit that the relevancy of your ads is very important, as it directly affect the CTR in your site. People tend to click more if you have ads that are highly relevant to your content. Although Google claims to have a sophisticated system that can effectively crawl the keyword of your site, there are many circumstances that publishers cannot get targeted ads. What to do if you cannot get relevant ads? The answer is to use "Section Targeting".
Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. By providing us with your suggestions, you can enable Google to crawl a more appropriate keyword and get better targeted ads. However, Google only suggests that only those familiar with HTML should try to use section targeting. If you are just a newbie in using HTML, ignore it or ask some professionals to help you.
To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.
The HTML tags to emphasize a page section take the following format:
With these tags added to your HTML code in your site, your ultimate code will look like this:
You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before Google's crawler takes into account any changes you've made to your site.
In order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSA. In addition, please keep in mind that this section targeting feature should only be used to emphasize significant sections of your site's relevant content. It is against our program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages.
Hope this section targeting can help you in getting more relevant ads, and lead to greater revenue!!
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