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Useless Adsense Optimization Report

 

Every month, Google will prepare an "optimization" report for every publisher. Its original purpose is good – to help publishers to get more revenue from Adsense. But how useful the report is? Do you really benefit from it?



In the optimization report in June, Google suggested me to keep the URLs in the filtering list to the minimum level. I agree with that since some of the ads there are really high-paid. Therefore, I followed the advice there and clear all the URLs and make the Competitive ads Filter clean. However, in the optimization report in July, the same message appears that advices me to make the filter list clean. But then the list is totally clean already! I really doubt whether the Google staff really look into my sites and account, and get some "optimization" advices for me. Anyway, the optimization report seems to be useless and I tend to ignore that report in coming month.



2 Comments

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David H Dennis says...
Well, it's fairly obviously an automated system. It certainly doesn't seem to do any deep analysis, because if it had it would have recognized that the ads I excluded were a poor fit for my site, and my revenue increased without them.

But I don't think it should be disregarded out of hand. This month's tip was to add Adsense for Search. I did that a couple of days ago and it's had a significant positive impact (25-50%, amazingly enough) on my results.

I think the tips are put forth to encourage us to at least look at those issues. So far, then, we have about a 50% success rate. Well, better than zero. Actually, a lot better.

D

1st January 2008 12:41am
Adsense Hut says...
Hi Dennis,

Yes, it still has its intrinic value. Thanks for your comment.

13th February 2008 9:43am
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