After you logging into your Adsense account, you may wonder what a channel is for the first few times. I specifically write this post in order to let you know what is a channel, what is the use of it, how to maximize the potential of it. Stay tune!
There are two types of channels, one is URL channel, and the other is custom channel. There are some differences between two of them. But before going into that detail, I would like to explain more what the function of it is.
Channel can be assigned according to your preference during the generation of Adsense HMTL code. It is used to monitor the performance of an ad unit, or the set of ads units under a particular URL. As I have mentioned before in the previous posts, you need to adjust and fine-tune your ads (no matter their locations, the colors, the formats etc.), in order to get the maximizing performance of your Adsense ads. But how would you know how much does a particular ad unit earn per day?
By assigning a channel, you can closely monitor a particular ad, or a set of ads, and have the statistics of ads impressions, clicks and earnings. With these statistics, you can easily know which ads perform well, and should be kept. On the other hand, if an ad is underperformed (such as no clicks, low earnings etc.), then you need to make a change to it, or even eliminate it.
So, what is a URL channel? It is a channel that monitors all the ads units displaying under the URL you have provided. For example, if you choose the top domain "www.CrazeNut.com" as the URL of a URL channel, then the report of which will show the statistics about all ads units under the top domain of crazenut.com and also all its subdomains. On the other hand, if you choose a sub-domain "AdsenseHut.CrazeNut.com" as the URL, then only the ads within the subdomains will be included in the report. However, personally, I do not think URL channel is useful. At least, it is less useful than custom channel.
What is a custom channel? A custom channel is assigned to a particular ad unit when you generate the Adsense HTML code. It can monitor that particular ad and show the statistics of its performance, impressions, clicks and earning. Since it is so specific, it is more popular and useful.
Also, one minor point to note, you can have up to 200 AdSense channels. You can use channels to gain the insight you need to optimize your site's performance. It's easy to add, deactivate, or rename your channels, and customized reports are simple to generate. Hope you find this post useful.
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